PPC & SEO Go Hand in Hand If you Google the search terms “PPC and SEO”, you’ll find the bulk of the articles start with a footing that PPC and SEO are somehow at odds with one another and as a consumer, for some reason, you need to choose one or the other. Practice Marketing [...]
Necessary Healthcare Marketing In a consumer-driven economy, marketing is a necessary reality of doing business. If you’re a doctor who is looking to bring your services to a particular area you need a marketing plan and a partnership with a knowledgeable digital marketing specialist. Practice Marketing Guru has years of experience and understanding that have culminated a [...]
Time Worth the Effort We live in a fast-paced world where information and expectations move at the speed of your Internet connection. The advent of mobile devices and social media has changed how businesses communicate with their clients and the Internet has altered marketing strategies fundamentally. Traditional marketing strategies are not dead, necessarily, but medical [...]
Rethinking Your PPC Advertising Some people have an initial reaction to pay per click (PPC) advertising that is rather negative. The excuses and concerns quickly pile up, but there are multiple reasons that you should consider using PPC to market your business: You only pay for the clicks. Other advertising mediums, like print, require [...]
5 Things to Know About Digital Marketing You paid for a website and it’s not giving you the return on investment that you hoped, right? Simply having a website isn’t enough to draw the traffic you desire. Getting that website in front of potential customers is the key, but how? Here are some things [...]
3 Tips for Landing Page Copy Khalid Saleh, from Search Engine Land, just recently posted an outstanding article called "3 Signs Your Landing Page Copy Is Leaving Your Visitors High and Dry". Though we recommend reading the article in its entirety, we have offered a synopsis below for quick reference's sake. Also listed below is [...]
Moz Introduces New Keyword Tool In one of the most anticipated announcements in the world of digital marketing, Rand Fishkin of Moz.com recently made the public aware of his company's new keyword tool Keyword Explorer. The industry has long searched for an aggregate tool that can better assist in keyword research and keyword discovery by providing [...]
Google Introduces Detailed Knowledge Graph for Medical Content Google had previously made the claim that over 5% of all of their searches are for information regarding health, health care, diagnosis, remedy, etc. With so many users searching for health-related information, it is unfortunate that the search results pages have included information that was less [...]
PPC Advertising 101 Pay Per Click advertising is one of the best methods to use when you want to combine research while you narrow down your marketing costs to target only the audience where your product or service applies. It involves using Google Adwords and keywords that you choose, to display your ads in [...]
SEO Audit in 5 Questions Rand Fishking, at Moz.com, recently published a great video that explains the basics of conducting an SEO audit and developing a winning SEO strategy. Quick List of Questions What does our organization create that helps searchers find answers to their questions? What is the unique value that we provide? [...]