SEO Audit in 5 Questions
Rand Fishking, at Moz.com, recently published a great video that explains the basics of conducting an SEO audit and developing a winning SEO strategy.
Quick List of Questions
- What does our organization create that helps searchers find answers to their questions?
- What is the unique value that we provide? What sets us apart from others in our industry/space?
- Who will help amplify our message?
- What does our conversion process look like?
- How can we capsulate what we do in a way that helps the search engines to easily understand and properly index?
View video below for a fuller explanation