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FAST Marketing In order to have an effective digital marketing campaign, it’s important to be FAST: Focus – The message that you’re trying to get across needs to be clear and concise. When trying to get your message across, make sure that you employ a clear focus on what you’re trying to get across. Spend some time focusing on what you want to say, the clearest way to say it, and who you want to make sure is listening. Advocacy – Recruit and mobilize advocates to help spread the word by liking and sharing any social media posts and offering helpful reviews on business review sites. This advocacy can lend a lot of credibility to your company and help to substantiate your company in the minds of other potential consumers. Streamline – Make sure that your message is not only focused and clear, but that your streamline all [...]

PPC & SEO Go Hand in Hand If you Google the search terms “PPC and SEO”, you’ll find the bulk of the articles start with a footing that PPC and SEO are somehow at odds with one another and as a consumer, for some reason, you need to choose one or the other. Practice Marketing Guru believes that a robust digital marketing strategy employs both a strategic pay per click campaign and a carefully planned search engine optimization strategy because of their respective strengths. When clients employ a strategic pay per click (PPC) advertising campaign, it allows them to see more immediate results for their advertising budget. PPC is useful in raising the more immediate visibility of a company’s product, services, or brand. When a PPC campaign is managed effectively, the dollars that are spent are spent wisely and on a targeted market, unlike some [...]

Necessary Healthcare Marketing In a consumer-driven economy, marketing is a necessary reality of doing business. If you’re a doctor who is looking to bring your services to a particular area you need a marketing plan and a partnership with a knowledgeable digital marketing specialist. Practice Marketing Guru has years of experience and understanding that have culminated a robust understanding of what it takes to generate warm clients to local medical practices. Healthcare marketing is uniquely local and relationship-oriented. First, people tend to want a doctor that is either close to their home or to their work. This means that employing a digital marketing strategy that targets specific areas can increase the visibility of healthcare practice to those who are most likely to utilize those services. Other, more traditional forms of marketing certainly increase visibility, but not necessarily with quality, potential patients. Second, because the relationship with a [...]

Time Worth the Effort   We live in a fast-paced world where information and expectations move at the speed of your Internet connection. The advent of mobile devices and social media has changed how businesses communicate with their clients and the Internet has altered marketing strategies fundamentally. Traditional marketing strategies are not dead, necessarily, but medical practices and personal injury attorneys that ignore the benefits of marketing through digital mediums are ignoring large swaths of potential client base. Additionally, simply having a website does not constitute a digital marketing strategy. Having a website or landing page is a necessary first step, but how does that webpage function to get your company in front of potential clientele and how do customers who are looking for your services find you on the internet? Enter SEO. SEO, short for search engine optimization, is the exercise in ensuring to the best of your [...]

Rethinking Your PPC Advertising   Some people have an initial reaction to pay per click (PPC) advertising that is rather negative. The excuses and concerns quickly pile up, but there are multiple reasons that you should consider using PPC to market your business: You only pay for the clicks. Other advertising mediums, like print, require you to pay up front for all of your advertising whether that information is making it into the hands of an interested customer or not. With PPC, you only pay for those who click and those who click are typically more than casually interested. You can set your own budget. You determine in advance what you want to spend each day and Google ensures that you only spend up to that much. You can control your advertising budget more effectively and efficiently. You can more effectively target consumers. With PPC, [...]

5 Things to Know About Digital Marketing   You paid for a website and it’s not giving you the return on investment that you hoped, right? Simply having a website isn’t enough to draw the traffic you desire. Getting that website in front of potential customers is the key, but how? Here are some things to consider as you develop a digital marketing strategy. Mobile compatibility for your website. Your website has to be mobile. One statistic says that 71 percent of Internet consumption done on mobile devices. People are on their mobile devices more and more. In fact, Google changed its algorithm to give higher rankings on search engine results pages to mobile-optimized websites. Local search is a big deal. Thousands of companies provide the same types of services around the world, but who cares about online visibility in Des Moines for your carpet [...]

3 Tips for Landing Page Copy   Khalid Saleh, from Search Engine Land, just recently posted an outstanding article called "3 Signs Your Landing Page Copy Is Leaving Your Visitors High and Dry". Though we recommend reading the article in its entirety, we have offered a synopsis below for quick reference's sake. Also listed below is the link to the source article. 3 (Extremely Helpful) Tips for Landing Page Copy: Focus on benefits, not features Though features are certainly important, emotional decision makers will be much better persuaded by reading about benefits, or what the product or service can do for them. "Rather than telling your customer what they can have, tell them why they need it and how it can help make their world better." Be As Clear And Succinct As Possible Oftentimes, landing page copy is too superfluous, or too excessive. This bad copy [...]

Moz Introduces New Keyword Tool In one of the most anticipated announcements in the world of digital marketing, Rand Fishkin of Moz.com recently made the public aware of his company's new keyword tool Keyword Explorer. The industry has long searched for an aggregate tool that can better assist in keyword research and keyword discovery by providing more dependable numbers of search volume and trends. Though the product is still in its infant stages, positive reviews are already coming in. We have performed several searches and have developed new lists with this new product. Our conclusion... https://moz.com/explorer lives up to its hype. So far, it seems like an excellent resource. Thanks Moz!

Google Introduces Detailed Knowledge Graph for Medical Content   Google had previously made the claim that over 5% of all of their searches are for information regarding health, health care, diagnosis, remedy, etc. With so many users searching for health-related information, it is unfortunate that the search results pages have included information that was less than reliable. Though much of the information could be credible, the percentage of bad information presents a concern. Therefore, Google is efforting to change the way health-related results are displayed by introducing a rich knowledge graph that includes structured and curated health and wellness information. This new information will especially be prominently displayed in mobile search. To populate the content in the knowledge graph, Google employed the help of several doctors and medical illustrators. They obtained enough information to offer in-depth information for over four hundred medical conditions and illnesses. [...]

PPC Advertising 101   Pay Per Click advertising is one of the best methods to use when you want to combine research while you narrow down your marketing costs to target only the audience where your product or service applies. It involves using Google Adwords and keywords that you choose, to display your ads in relevant areas. It combines the elements of SEO with elements of SEM to offer an actionable option for readers to choose from. How Does it Work You choose the audience. You choose the keywords. When the audience performs a search involving those keywords, your ads appear on the right hand side or top of the search page. In this way, your ads are only seen by those who are most likely to respond to them. You don't even pay for the ad unless someone clicks on it. Money Saving Marketing [...]

SEO Audit in 5 Questions   Rand Fishking, at Moz.com, recently published a great video that explains the basics of conducting an SEO audit and developing a winning SEO strategy. Quick List of Questions What does our organization create that helps searchers find answers to their questions? What is the unique value that we provide? What sets us apart from others in our industry/space? Who will help amplify our message? What does our conversion process look like? How can we capsulate what we do in a way that helps the search engines to easily understand and properly index? View video below for a fuller explanation

SEO Overview: Practice Marketing Guru's Approach to Effective Search Engine Optimization   Listed below is an overview of the typical activities, strategies, and components that go into our SEO campaigns. Initial Research & Strategy Development Once we receive information from the client regarding the type of product or service they provide, what type of customer they are trying to reach, and who their primary competitors are, we are able to perform extensive keyword research and competitive analysis. With this research we are able to determine the keywords we will be targeting based on profitability, search volume, and a few other factors. We are also able to begin developing a custom link building strategy that will help us achieve our objectives. On-Page Optimization On-Page Optimization refers to optimization work that is done on the actual website. This work is performed in an effort to get the commercial [...]

Using Social Media to Enhance Your SEO Campaign Social media signals are among the many factors major search engine algorithms use to determine the relevance and authority of a particular web page. Though social media signals may not be named among the most important signals, a healthy social media presence can certainly provide a boost to any company's SEO efforts. Forbes magazine recently published an online article that discusses the benefits of dovetailing a strong social media campaign with an strategic SEO. In the article, the following items are mentioned as ways that a good social media campaign can have a positive impact on your SEO: FOLLOWING A following that steadily grows can send a positive signal to the search engines that your company is up-to-date, knowledgeable, trustworthy, and somewhat of an authority or influencer in your field. However, the algorithms seem to be able [...]

What is Digital Marketing for Small Business? Warren Knight at Business 2 Community recently wrote a great, yet simple, article on the topic of digital marketing for small businesses. In the article, Knight discusses the usual components of a digital marketing strategy and takes a few paragraphs to describe each of them. We've borrowed from some of Knight's headings below and offered a brief description of the digital marketing components he mentions. To read the original article in its entirety please select the following link: http://www.business2community.com/small-business/digital-marketing-small-business-01171355 Search Engine Optimization (SEO) Search Engine Optimization refers to the process of improving the presence of your site in the major commercial search engines (Google, Yahoo, & Bing). An effective SEO campaign will result in your website being served up in the search results for search queries that indicate a motivated buyer (or qualified lead) that is looking for the product or service that [...]

Forbes: 10 Digital Marketing Trends in 2015 That Will Boost Your Strategy Forbes recently published an article that discusses the top digital marketing trends for 2015.  We've summarized their list below. For a full explanation of each item please visit the source of this post and read the article in its entirety. Don't rely so much on Google Make sure your mobile game is on point Catch the wave of social media conversions Stay abreast of the new, emerging payment methods PPC, paid search, and paid advertising is not going anywhere Even small businesses can leverage marketing automation Hug your content creator The major search engines will not stop changing their algorithms Make sure your site is optimized for conversions Growth hacking is trending upwards with gusto Note: The author of the article does not suggest to dive headlong into any of these trends without [...]