Google Introduces Detailed Knowledge Graph for Medical Content   Google had previously made the claim that over 5% of all of their searches are for information regarding health, health care, diagnosis, remedy, etc. With so many users searching for health-related information, it is unfortunate that the search results pages have included information that was less [...]

PPC Advertising 101   Pay Per Click advertising is one of the best methods to use when you want to combine research while you narrow down your marketing costs to target only the audience where your product or service applies. It involves using Google Adwords and keywords that you choose, to display your ads in [...]

SEO Audit in 5 Questions   Rand Fishking, at Moz.com, recently published a great video that explains the basics of conducting an SEO audit and developing a winning SEO strategy. Quick List of Questions What does our organization create that helps searchers find answers to their questions? What is the unique value that we provide? [...]

SEO Overview: Practice Marketing Guru's Approach to Effective Search Engine Optimization   Listed below is an overview of the typical activities, strategies, and components that go into our SEO campaigns. Initial Research & Strategy Development Once we receive information from the client regarding the type of product or service they provide, what type of customer they [...]

Using Social Media to Enhance Your SEO Campaign Social media signals are among the many factors major search engine algorithms use to determine the relevance and authority of a particular web page. Though social media signals may not be named among the most important signals, a healthy social media presence can certainly provide a boost [...]

What is Digital Marketing for Small Business? Warren Knight at Business 2 Community recently wrote a great, yet simple, article on the topic of digital marketing for small businesses. In the article, Knight discusses the usual components of a digital marketing strategy and takes a few paragraphs to describe each of them. We've borrowed from some of Knight's headings [...]

Forbes: 10 Digital Marketing Trends in 2015 That Will Boost Your Strategy Forbes recently published an article that discusses the top digital marketing trends for 2015.  We've summarized their list below. For a full explanation of each item please visit the source of this post and read the article in its entirety. Don't rely so [...]